What is White Labeling in Software Development? How to implement it for Android?

Reading Time: 3 minutes

What is White Label?

A white-labelled product is basically a software product or a service that is developed or created by some company and other companies can buy and rebrand it to their need so the users of this product don’t know about the real creator of the product but the brand. To explain it better, assume that there is a white-label company that makes an app and sells it to companies A and B and then they rename the app name to A and B and change the content of the app corresponding to their products so then the application becomes the service of companies A and B.

Why to use White Label product?

White label products become handy in certain situations. Especially it is better to go with a white-label solution when you want to enter a market with a minimum cost and time. It might be in case you want to start a startup project and don’t want to invest much in the beginning then the white-label solution is a good choice. Some advantages and disadvantages of using a white-label solution are listed below:

Advantages:

  • Less time to market time
  • Cost-efficient (time, money)
  • No developer hiring needed

Disadvantages:

  • Fewer customization capabilities
  • No control over the quality of the software
  • Dependency on external sources (developer)

Important points to consider

There are some important aspects which should be considered by a company which makes a white-label solution and by a client of this product.

  • Technical documentation – complete technical documentation of the software depending on the agreement between both sides.
  • Scope of customization – both sides must know which parts of the product can be customized, what kind of new functionalities can be added, what kind of limitations might occur or etc.
  • Maintenance & Support – for how long and what kind of maintenance and support should a client expect.

A simple explanation of how to implement a White Label for Android application

In Android, it is simple to do white label implementation thanks to “productFlavors” and “flavorDimensions“. By means of these two terms, it is possible to have different resources for different applications such as different themes, colours, logos, application names and etc. Additionally, using the” gradle” file we can also create some configurations to enable or disable certain functionalities of the app based on the needs of the customer. At the end when we build the application, only the resources which belong to the selected flavour and dimension will be included in the apk file.

Conclusion

To conclude the blogpost I would emphasize the two reasons which I think the most important reasons to use a white label product for your projects. The first one is it would cost you less financial investment (saving money). The second is less time to market time (quick launch) since you don’t need to do everything from scratch. These reasons sound good but it is better you always do your own analysis and comparisons before you decide what is best for your scenario.

Thanks for reading!

Below I have listed some links which I think is worth checking if you are going to implement a white label for an Android project:

My journey at N47 – From my bachelor thesis to building up and being part of a start-up

Reading Time: 4 minutes

How everything began…

Everything had started when I was looking for a company where I could write my bachelor thesis. Although you have plenty of choice of companies, especially in Stuttgart and the surrounding area, but it also had to fit with the topic. Like so many choices in life, I also wanted to make that decision with my friends. As a result, N47’s offer was to write about the topic: Evaluating open-source and commercial e-commerce solutions.

That was also the beginning of my journey in the N47 world.

Hiatus of one year…

After graduation 🎓, I took a break and travelled 🚗 with my family 👨‍👩‍👧‍👧 around the world 🌍 I think anybody can put himself in my position. After years of school and university, a hiatus is an obligation especially when you are already married and have children.
It was also the opportunity to spend time with my two little girls 💞.

My Comeback…

During this time N47 had developed further and already pulled some small orders ashore. This was also the opportunity for me to join the N47 world again.

Initially, I did an internship, where I did some content management tasks. After the internship, I worked as a freelancer for N47 and served as a test manager. After a few months, everything became more serious, so I took a permanent position and spent a long time doing my test manager activity.

N47 became more and more successful and it was time to get new employees on board. Now my role changed to Team Leader, where I took responsibility for the newbies. Furthermore, I was also on the road as an HR manager 👨🏻‍💻 and I was doing all the tasks that had to be done in this regard. Including recruiting new people: writing job advertisements, publishing on various platforms, as well as at universities around, conducting interviews with candidates and looking after all the processes that were in connection with employees.

I took Yum! Brands CEO Greg Creed’s following sentence to heart: Take the job no one else wants to do, so I mastered all the challenges that a start-up entailed. The world in a start-up is not like in a large concern, where you can expect organization and structure. You have to build up everything from scratch and thus not to be good to do tasks which no one else is ready to do.

What I enjoy(ed) the most…

Most interesting in my journey were the business trips to Skopje 🛫🇲🇰 and workshops we managed with the management board in various countries 🌏. We literally locked ourselves up for a few days and worked daily for over 1⃣6⃣ hours. The goal has always been to become more successful. In other words:

  • How does N47 become more attractive to developers?
  • What do we have to change or make additional, so that employees will be happier to be part of the N47 family?
  • How does N47 become a big competitor in the IT services sector?

Looking back now, I realize how proud we can be of what we’ve all reached together. We are now represented in 3⃣ countries (Germany 🇩🇪, Switzerland 🇨🇭, Macedonia 🇲🇰). We are a team with more than 2⃣5⃣ members and serve several major clients in Switzerland🇨🇭.

The show must go on…

The challenge is not yet finished. We continue to fight 🥊 since our goal is to become an attractive employer and get cool/interesting/challenging projects in the IT sector 👨‍💻 in near future.